17 Ways, You Never Knew You Could Build Backlinks to Your Ecommerce Store
Backlinks are links from other websites to your online store. They can help search engines discover your website, build your site’s authority, and bring valuable referral traffic.
If you’re running an ecommerce store, you don’t have to rely only on traditional link-building methods. Here are 17 creative ways to build backlinks to your ecommerce store.
Create Shareable Guides
Publish useful guides, tutorials, and how-to articles that other websites will naturally want to reference.
2. Write Guest Posts
Contribute useful articles to relevant blogs and websites in your industry. Where appropriate, include a link back to your store.
3. Partner With Influencers
Collaborate with bloggers, creators, and influencers. Product reviews, tutorials, and mentions can generate links as well as traffic.
4. Get Product Reviews
Send products to relevant reviewers and publishers. A genuine review may include a link to your product or store.
5. Create Original Research
Publish your own statistics, surveys, or industry research. Original data is highly shareable and can attract links from other websites.
6. Make Infographics
Turn useful information into attractive infographics that other websites can reference and link back to.
7. Use Supplier Links
Ask manufacturers, suppliers, or brands you work with whether they maintain a list of retailers, distributors, or partners that could include your store.
8. Get Listed in Business Directories
Submit your ecommerce business to relevant, reputable business and industry directories. Focus on quality rather than submitting your site to hundreds of low-quality directories.
9. Find Unlinked Brand Mentions
Search for websites that mention your store or brand without linking to it. Contact the website owner and politely ask if they can add a link.
10. Recover Broken Links
Find broken links on relevant websites and suggest your useful product page, guide, or resource as a replacement when it genuinely matches the original content.
11. Create Free Tools
Develop simple calculators, quizzes, templates, checklists, or other useful resources. Free tools can naturally attract links from bloggers and publishers.
12. Answer Industry Questions
Participate in relevant communities and Q&A websites by providing genuinely helpful answers. Avoid spammy link dropping—your goal should be to provide value first.
13. Build Resource Pages
Create valuable resource pages that collect useful information, tools, products, or references related to your industry. These pages can become link-worthy assets.
14. Sponsor Relevant Events
Supporting legitimate industry events, local organizations, or community initiatives may provide opportunities for your business to be mentioned online.
15. Publish Customer Stories
Feature interesting customer experiences, case studies, or success stories. Customers and partner businesses may share and link to these pages.
16. Create Seasonal Content
Publish useful content around holidays, shopping seasons, gift guides, trends, or annual events related to your products. Timely content can attract links from publishers looking for fresh resources.
17. Build Relationships With Other Businesses
Develop genuine relationships with complementary businesses. Partnerships, collaborations, interviews, joint guides, and industry features can create natural opportunities for backlinks.
What Makes a Good Backlink?
Not all backlinks have the same value. A useful backlink typically comes from a relevant, trustworthy website and is placed naturally within useful content.
Avoid buying large quantities of low-quality links or using automated link-building schemes. Search engines can treat manipulative link practices as spam, which can hurt rather than help your website.
Instead, focus on creating content and relationships that make other websites genuinely want to reference your store.
Final Thoughts
Building backlinks takes time, but you don’t need thousands of links to get started. Focus on earning links from relevant websites, creating genuinely useful content, and building relationships within your industry.
The best backlinks are often a result of creating something valuable enough that other people want to share it.
Start with a few strategies from this list, measure the traffic and links you earn, and continue investing in the methods that produce the best results for your ecommerce store.